Chalo - Urban Mobility

DEFINING THE PROBLEM STATEMENT

Chalo is an urban mobility app which suggests users with available micro mobility options near them. The project is aimed at solving the problem of providing a safer commuting option also which promotes eco-friendly transit options inside a city called Hyderabad in India. The solution is an app “Chalo” by providing rewards and also bringing multiple micro-mobility solutions like shared e-bikes, bicycles in one platform to compare fare and nearest options available to users. Also included smart suggestion about transit timings and routes. .

The Solution

Considering the situation of Pandemic and its effects on Urban mobility, the possible solution is introducing micro mobility and encouraging users to
adapt using micro mobility options like e-bikes, bicycles for a shorter commuter will solve the problem and take India in the lines of other emerging countries.

Micro-mobility as a solution

As a interaction design student I did this project under design director, founder of Dot Dot Dot studio in Italy. Throughout the project I primarily focused on Identifying the opportunities to introduce micro mobility in daily lives of a individual.I tried to use the best research methods suitable for the project, some of the methods include User Interviews, affinity mapping, User Surveys and User testing which was done after the prototype.

What is micro-mobility?

Micromobility refers to a range of small, lightweight vehicles operating at speeds typically below 25 km/h (15 mph) and driven by users personally (unlike rickshaws). Micromobility devices include bicycles, e-bikes, electric scooters, electric skateboards, shared bicycles, and electric pedal assisted (pedelec) bicycles.
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Why micro-mobility?

Micromobility gives commuters the flexibility of a self-owned vehicle. So, commuters riding a single-passenger vehicle can determine their own travel routes and avoid crowded areas. Thus, micromobility solutions help curb the spread of infection, supporting India’s battle against the coronavirus.

User Surveys

I used Survey planet to conduct surveys to know more about the mobility patterns and affects of pandemic and post pandemic preferences in choosing a public tranportation option and also data suggested that there is a spike in sales of bi-cycles India, which is an indirect indication that people are adapting to more and more micor mobility solutions in a post-pandemic world.

Some of the questions I asked in that survey are :

To create a new and refreshing rebranding for the product aligning to latest design trends.
To Improve user engagement and retention rate with the platform.
To completely be independant on the current whatsapp groups userflow.
To create an engaging user experience for users of different age groups.
Communicate, attract Teachers to join the platform and scale the current community size with bringing ease to the product flow.

Design challenges

After most part of the research is done and after gathering the insights and key findings I have listed them as 3 design challenges to solve to design a mobile app which helps users in day-to-day navigation.

CHALLENGE #1

People are un aware of the possible mico-mobility solutions in the city.

CHALLENGE #2

Onboarding with different micro-mobility options and
start using them.

CHALLENGE #3

Promoting, encouraging users to use them and prioritise them above other options.

Sketching to solve

I began by design process by first sketching out some basic wireframes for the app. From researching the competitors and gaining inspiration from my moodboards. I was able to sketch out 3 basic design directions for the app, each having its own unique features to it. I sketched out 3 pages for each direction to get a good understanding of what style I liked most.

( Figma workspace)

Design Solution

I used figma for the visual design and prototyping, from the possible sketches of userflows to solve the 3 major problems. I created the mobile application screens from Onboarding to Navigating.
Also prototyped the possible solutions in the figma to make better decisions and iterate on the designs based on the user testing with those prototypes.

Hi-fidelity Screens.

Prototyped the possible solutions in the figma to make better decisions and iterate on the
designs based on the user testing with those prototypes.

Introducing micro-mobility
to India.

Let's connect!✌🏼

Around the web

Introducing micro-mobilityto India.

Let's connect!✌🏼

Around the web

Introducing micro-mobility
to India.