👋 I'm Krishna Celupuri

Product designer💻,
Data enthusiast,
Creative & Storyteller

☞ Based in London, UK 🇬🇧
☞ 7+ years of experience • Masters in Human Computer Interaction design 🎓
☞ Designer who can read and write code 💻

INDIA 🇮🇳 → ITALY 🇮🇹 → LONDON 🇬🇧

7+ years of experience

Product designer at Akiflow

🇮🇹 Milan, Italy • Nov 2020 → Feb 2021

Designed intuitive onboarding and settings for the app, collaborating with senior designers and developers. Contributed to maintaining design systems for main web application.

Product designer at Papertrail.io

🇬🇧 London, UK • Apr 2021 → Jul 2022

Leading the design/product design at company. Redesigned onboarding journey and account templates, boosting Trial to Active conversion. Developed design system for web applications, reducing front-end development and ensuring consistency.

Product designer at Nurole

🇬🇧 London, UK • Jul 2022 → present

Leading cross-functional team in user-centric design for member application platform, improving user satisfaction and driving engagement. Contributing to internal and user-facing design systems, advocating data tracking methods for informed decision-making.

Product design at Enthuziastic

🇺🇸 USA (Remote) • Sep 2020 → Feb 2021

Created a new brand image, designed for web and mobile experiences of the product backed up by research and market insights.

Design lead @ Flujo.io

🇮🇳 Hyderabad, India • Feb 2019 → Nov 2020

Founding designer driving Saas product design, creating comprehensive design system. Designed web and mobile experiences, collaborating closely with developers.

UX/UI Developer at Capgemini

🇮🇳 Bengaluru, India • Sep 2017 → Nov 2018

Maintained UI Repository, followed design guidelines. Acquired domain training in stock market and international payment methods.

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View Resume ↗

SELECTED WORK

Case studies (*Most of my work is protected by 🔐 NDAs - Get in touch 💬)

UX Research, PRODUCT DESIGN

Papertrail : Onboarding experience redesigned to align with new accounts & templates offerings.

Redesigned the onboarding experience on web and mobile to align with the changes and also to take this as an oppurtunity to improve the exprience using the data insights collected from google & hotjar analytics.

Protected Case study

DESIGN SYSTEM, DEVELOPMENT

Shield Design system : Unified design system for Papertrail visual language

Built a consistent method to increase speed and efficiency of design and development cycles while delivering quality user experiences across a broad platform. Collaborated with front end devs to build a component sheet in Storybook.

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UI / UX Design, Research

Chalo : Designing for micro-mobility

As a masters student I designed navigating app for promoting micro-mobility as a solution in India.

Protected Case study

UI / UX Design, Research, Branding

Enthuziastic : Designing for community driven learning platform

As a consultant UX UI Designer I worked with founders of the company to enhance the experience of their current web platform. Also rebranded the company's visual presence.

Protected Case study

UI / UX , Product design

Flujo : Designing for workspace communication & collaboration

As a Lead UX Designer at flujo, I was responsible for creating the web and mobile experiences for the saas product, collaborated with developers and product owners.

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UI / UX , Research

Froop : Shared food ordering experience

Froop is a food order and expensus tracking mobile application specially designed for groups.

Protected Case study

DESIGNER • DEVELOPER • DATA ENTHUSIAST

More about me

I am a senior product designer based in London with 5+ years of experience in user experience and product, Interested in the intersection of User experience design, product strategy, data insights, design systems, front-end methodologies, and no-code.

I have a masters degree in Human computer Interaction design.I enjoy working on end-to-end experiences and measuring the effects of tiny releases.I worked with startups from different countries to help them launch products while designing them 0 to 1. Most of my experience was with B2B Saas Products now i am focusing more on designing and enhancing experience for a much bigger audience with consumer focused products.

Apart from figma I use Mixpanel, hotjar, Maze for conducting secondary research. I believe the control and transparency over your user data will inform your design decisions. I love advocating about the importance of systems thinking and a healthy data analysing practices within product and engineering teams.